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World Heritage Journeys of the European Union

The Historic Centre (Old Town) of Tallinn © dinozzaver / Shutterstock.com

Funded by the Directorate-General for Internal Market, Industry, Entrepreneurship and Small and Medium-Sized Enterprises (DG-Growth), the project  aims at integrating UNESCO recognised outstanding cultural heritage into a consumer friendly platform and series of thematic routes for sustainable tourism development across Europe.

The project will create heritage-based tourism that spurs investment in culture and the creative industries that are community-centered and offer sustainable and high-quality products that play on Europe's comparative advantages and diversity of its cultural assets. The project is being implemented in partnership with National Geographic.