World Heritage Media/Communication Training Workshop: Passing the Culture Message

The World Heritage Media/Communication Training Workshop: Passing the Culture Message is for young people from European youth organizations, schools and institutions who have already participated in World Heritage Education Programme activities such as the World Heritage Volunteers and World Heritage Youth Forums.

It will be held from 8 to 13 December 2013 in Weimar, Germany. The main aim is to promote the capacity building of youth and their organizations through providing specific skills that they can apply to their activities related to World Heritage. It will also bolster networks among young people involved in heritage preservation and outreach. The training workshop is organized by UNESCO World Heritage Centre in close cooperation with Open Houses Germany, in collaboration with UNESCO’s Division of Freedom of Expression and Media Development and Klassik Stiftung Weimar, with the support of the Federal Foreign Office of Germany and Panasonic.

What are the objectives?

To provide a platform for exchange and networking among youth volunteers and young people.

To contribute to capacity building of young people through skills training in the field of media and communications

To promote awareness on importance of communication as an essential element of World Heritage Volunteers.

To introduce educational tools for communication, present ways to deliver messages effectively and share knowledge.

Course Material

Communication, Developing message presentation

Media Formats, Basic Communications Plan

Equipment, Image and Video Composition and Script creation

Storyboarding Template

To apply

participants must be

• At least 18 years old and fluent in English;
• Actively involved in World Heritage related projects in their school, organization or country, currently or in the past, and have experience in youth project conception and implementation;
• Be working on or planning a World Heritage project, or have a past project as an example;
• Be willing to create and implement a World Heritage Communication campaign for their project(s);
• Have the possibility to involve other young people in their project activities and promote their project in their local communities, and share results afterward.

Once selected, participants will be expected to:

• Review the workshop handouts which will be sent to them in advance;
• Prepare and present a description of their project/activity related to World Heritage (which they have organized in the past or will hold in the future) that includes a communication element;
• Inform organizers whether they will be able to bring their own equipment (e.g. video cameras, laptops etc.);
• Participate in the cultural event of the workshop by bringing souvenirs for participants from their country.

The organizer will cover the cost of international transport by plane or train (from the main/closest airport/train station in the participant’s home country to Berlin/Frankfurt/Weimar), food and accommodation from 8^th Dec (dinner) to 13^th Dec (breakfast). All other costs will need to be covered by participants individually.