Sustainable planning and management of tourism is one of the most pressing challenges concerning the future of the World Heritage Convention and is the focus of the UNESCO World Heritage and Sustainable Tourism Programme. Site managers in particular often lack the tools and know-how to effectively manage tourism to maximize its benefits and minimize its negative impacts.
The Fondation IRIS supports projects that empower local communities in the preservation of sites whether cultural or natural. They also wish to collaborate with the World Heritage Centre in the Safeguarding and Protecting World Heritage through Sustainable Travel and Tourism.
In particular, the partnership will help provide the tools that enable a growing number of World Heritage Site communities to make positive changes to the way they manage tourism by spreading evolutive and creative ideas.