From 23 to 26 April 2013, the Swiss luxury watch manufacturer Jaeger-LeCoultre, partner of UNESCO’s World Heritage Centre since 2008, organized its fourth online auction for the benefit of World Heritage marine sites. This year, the Manufacture auctioned a watch inspired by the Memovox Deep Sea of 1959: Prototype N° 1 of the Jaeger-LeCoultre Deep Sea Chronograph Cermet.
Jaeger-LeCoultre provides a donation of USD 20,000 to the Brazilian Atlantic Islands: Fernando de Noronha and Atol das Rocas Reserves of which part is raised through the online auction. The islands are part of a large submarine mountain system of volcanic origin. The waters are extremely important for the breeding and feeding of tuna, shark, turtle and marine mammals. The islands are home to the largest concentration of tropical seabirds in the Western Atlantic. Baia de Golfinhos has an exceptional population of resident dolphin and at low tide the Rocas Atoll provides a spectacular seascape of lagoons and tidal pools teeming with fish.
The sum will be dedicated to the conservation this exceptional marine site. The purchase of a fully equipped rubber dinghy will enable the improvement of the sites’ monitoring programme aimed at evaluating the state of conservation of its exceptionally rich marine life and of countering illegal fishing activities by facilitating swift interception of non-authorised boats.
Together with the International Herald Tribune, Jaeger-LeCoultre renewed the innovative Tides of Time partnership with UNESCO's World Heritage Centre for another 3 years. The partnership delivers both financial support to the World Heritage Centre's Marine Programme and a multi-year international media campaign through which specific conservation needs of World Heritage marine sites are highlighted in the printed pages of the International Herald Tribune and the online global pages of the New York Times.
In 2009, 2010, 2011 and 2012 respectively, Jaeger-LeCoultre organized four similar auctions of which the proceeds supported the conservation of Tubbataha Reefs Marine Park (Philippines), Sundarbans National Park (India), Malpelo Fauna and Flora Sanctuary (Columbia) and Puerto-Princesa Subterranean River National Park (Philippines). The overall goal of the Tides of Time partnership is to help defend and protect World Heritage marine sites of Outstanding Universal Value that require intervention to ensure future generations can continue to enjoy them.