Awareness-raising

According to Paragraph 217 of the Operational Guidelines, States Parties “[…] are encouraged to raise awareness of the need to preserve World Heritage. In particular, they should ensure that World Heritage status is adequately marked and promoted on-site".

Paragraph 218 of the Operational Guidelines states:

“The Secretariat provides assistance to States Parties in developing activities aimed at raising public awareness of the Convention and informing the public of the dangers threatening World Heritage. The Secretariat advises States Parties regarding the preparation and implementation of on-site promotional and educational projects to be funded through International Assistance. The Advisory Bodies and appropriate State agencies may also be solicited to provide advice on such projects".

Source(s): Operational Guidelines for the Implementation of the World Heritage Convention