World Heritage Journeys of the European Union
The Historic Centre (Old Town) of Tallinn © dinozzaver / Shutterstock.com
Funded by the Directorate-General for Internal Market, Industry, Entrepreneurship and Small and Medium-Sized Enterprises (DG-Growth), the project aims at integrating UNESCO recognized outstanding cultural heritage into a consumer friendly platform and series of thematic routes for sustainable tourism development across Europe.
The project will create heritage-based tourism that spurs investment in culture and the creative industries that are community-centered and offer sustainable and high-quality products that play on Europe's comparative advantages and diversity of its cultural assets. The project is beeing implemented in partnership with National Geographic.