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Education Resources for World Heritage

through Patrimonito’s World Heritage Adventures Cartoon Series
Patrimonito’s World Heritage Adventure cartoon series is a flagship activity carried out under the World Heritage Education Programme since 2002.
The cartoon series aim to raise the awareness of the importance of Heritage preservation among the youth, through a “By young people, For young people” approach, inviting them to convey the message of World Heritage preservation to their peers.

So far, 13 episodes of Patrimonito’s World Heritage Adventure have been produced.



Fund this project
Budget Proposed
US$90,000 

Duration
12 months

Beneficiary
Youth

Category
Education

Document
Download project description

This project is part of the Marketplace.

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Context

By creating storyboards through national and international competitions, young people introduce a World Heritage site, present the threats and challenges it is facing, and offer solutions to preserve it.

The main character used to create them is “Patrimonito”, which means 'small heritage' in Spanish and represents a young heritage guardian. 

Selected storyboards are then professionally produced as an episode of the cartoon series and disseminated over the world to State Parties, UNESCO Associated Schools Project Network (ASPnet), youth NGOs and at all sorts of UNESCO events. The cartoons are also available to the greater public on UNESCO World Heritage Website (at http://whc.unesco.org/en/patrimonito/) and UNESCO social media channels.

Objectives

  1. Encourage the active participation of youth in the national and international storyboard competition, familiarize youth with the basic concepts on World Heritage and the importance of its conservation, inspire the youth to join the preservation and conservation of World Heritage.
  2. Provide the youth with the knowledge, skills and attitudes to nurture a culture of peace and tolerance and the respect of culture diversity, through the broad dissemination of the Patrimonito’s World Heritage Adventure Cartoon series.

Outcomes
& Beneficiaries

  1. In order to promote a wide understanding of the World Heritage Convention and its global relevance, new episodes of the Patrimonito’s World Heritage Adventures Cartoon series will be produced through national, regional and international storyboard competitions.
  2. Youth engagement fostered, heritage values promoted and mutual understanding developed as a means to help prevent conflicts.

Timeline

If funds are available, the following timeline for the planning and implementation, can be envisaged:

  • Month 1: Launching of the storyboard competition
  • Month 4: Selection of the winner
  • Month 5 to 11: Production of the episode
  • Month 12: Diffusion around the world

Relevance

UNESCO is committed to empowering youth and ensuring that their voices are heard. The Organization is guided in this by an Operational Strategy on Youth (2014-2021). Through this project, we are encouraging the active participation of youth, and the integration of youth concerns and issues into the awareness-raising activities carried out under the World Heritage Education Programme




Budget

An estimated overall extrabudgetary funding of USD 90,000 is needed for the implementation of one episode of the Patrimonito’s World Heritage Adventures Cartoon. These funds will cover the development of film production, including designing, producing, copyright for sounds tracks/music as well as images; translation into 6 official UNESCO languages, and the production into DVD and posters; the fund will also cover the coordination fee for the overall work on administrative and technical support.

Visibility

A communication & visibility plan will be developed in consultation with the donor(s) and will include (but not limited to) the options below:


Visibility material

Placement / Event

Outreach

Audience

Article on the Homepage

Donor's
Logo

WHC website: whc.unesco.org

Public

Statistics for 2016: 13.340.000
visits

9.735.000
unique visitors

41.650.000 pageviews

Reports to the World Heritage Committee

Donor's
Logo

42nd session of the World Heritage Committee session (June/July 2018)

World Heritage  Committee members, Observers, NGOs, Site Managers, press

Approx. 2.000 participants from 193 countries

Reports to the World Heritage Committee

Donor's
Logo

43rd session of the World Heritage Committee session (June/July 2019)

World Heritage  Committee members, Observers, NGOs, Site Managers, press

Approx. 2.000 participants from 193 countries

Social media promotion

Donor's
Logo

UNESCO official social media channel, including Twitter, Youtube, Facebook, Wechat, Weibo etc.

Public

Approx. 30.000 targeted subscribers

Contact

For all contact, please also copy to wh-marketplace@unesco.org

Sonia Zerroualy
Project Officer
Policy and Statutory Meetings Unit
World Heritage Centre      
s.zerroualy@unesco.org

Ines Yousfi
Associate Project Officer
Policy and Statutory Meetings Unit
World Heritage Centre
i.yousfi@unesco.org

See Also (1)
Strategic objectives
  • Communities
  • Communication