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Educational Resource Kit ‘World Heritage in Young Hands’

To know, cherish and act

Education is the key to personal fulfilment, development, conservation, peace and well-being. Through education, young people can find new ways to build commitment and strengthen action in favour of preserving our cultural and natural heritage. Their efforts will benefit not only the present generation but also the generations of the future.

World Heritage Education advocates the reaffirmation of identity, mutual respect, dialogue, unity in diversity, solidarity and a positive interaction among the cultures of the world.

Developed in 1998, the World Heritage in Young Hands Educational Resource Kit (hereafter referred as KIT) for secondary school teachers is one of the main tools of the World Heritage Education programme.

Fund this project
Budget Proposed
US$ 300,000 

Duration
30 months

Beneficiary
Youth
Global

Category
Conservation

Document
Download project description

This project is part of the Marketplace.

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Context

Since its publication, the KIT has been warmly welcomed by the States Parties and been translated into 37 national language versions. The KIT is based on an interdisciplinary approach seeking to involve teachers across curricula in raising awareness of young people of the importance of World Heritage.

It strives to incorporate World Heritage into the curriculum as a way of delivering core subjects and transverse themes in the classroom as well as through extra-curricular activities. It focuses on creative and participatory methods of teaching, involving students in research, in collecting and analyzing data, in role-playing and simulation exercises, in information and communication technology, and in taking part in well-planned field trips.

While the KIT has been used in practice by teachers and heritage specialists throughout the world, it is high time that the KIT be reviewed and updated to adapt the new era, under the circumstances of the rapid development of ICT technologies in education, the new trends and challenges faced by the preservation and conservation of World Heritage within the framework of 2030 agenda set by the United Nations.

Objectives

  1. Complete a comprehensive update of the current version of the KIT through close consultation with the State Parties, under the framework of 2030 UN Sustainable Development Goals.

  2. Develop a more user-friendly, accessible tool for teachers from all regions through multiple formats (DVD, books, Apps and online-courses), which will build the capacity of the teachers and enable the interested students to learn autonomously.  

Outcomes
& Beneficiaries

  1. The updated version of KIT widely applied in the primary and middle school of the State Parties would make the World Heritage become a more recognized subject and included in the curricula progressively. Teachers’s capacity in the World Heritage Education will be reinforced through the using of KIT.

  2. The multiple format of the KIT will benefit specially the students from Post-conflicts and Post disaster areas as an important tool for self-learning, which will contribute to more active engagement and participation for the protection, preservation and promotion of World Heritage sites.


Implementation
steps

If funds are available, the following timeline for the planning and implementation, can be envisaged:

  • Detailed project document, outline and budget;
  • Research, key actors, consultation survey, data gathering and analysis;
  • Preparation of the appropriate material;
  • Side-event and other visibility outreach to launch the materiel;
  • Communication and dissemination.

Relevance

UNESCO is committed to empowering youth and ensuring that their voices are heard. The Organization is guided in this by an Operational Strategy on Youth (2014-2021). Through this project, we are encouraging the active participation of youth, and the integration of youth concerns and issues into the awareness-raising activities carried out under the World Heritage Education Programme.












Budget

An estimated overall extrabudgetary funding of USD 300,000 is needed for the implementation of this activity. These funds will cover needs assessment, content preparation, the development of the Applications and online-courses as well as the coordination fee for the overall work on administrative and technical support.

Visibility

A communication & visibility plan will be developed in consultation with the donor(s) and will include (but not limited to) the options below:


Visibility Material

 Collaterals

Placement  

Outreach

Target audience

Dedicated webpage on the WH website

World Heritage Centre website
whc.unesco.org

● Public

Statistics for 2018:
  • 14,340 000 visits
  • 9,835 000 unique visitors
  • 4, 1650 00 pages viewed

Promotional and communication campaign on social media

UNESCO networks:

Twitter
Facebook Instagram
Google+
YouTube

● Public and subscribers to UNESCO social media

  • 1,300 000 social media subscribers 
  • 5.800.000 impressions per month
Statistics 2018 (+13%) :
: 3,56M followers

:1,257941 followers
 63,841 subscribers : 1,271 453 subscribers
Instagram:1,032 067 followers

News and event article(s) in focus on UNESCO and World Heritage Centre website

World Heritage Centre's website Site:
whc.unesco.org

● Public interested in world heritage issues  

Statistics for 2016:
  • 13,340 000 visits
  • 9,735 000 unique visitors
  • 4, 1650 00 pages viewed
  • 111, 343 members

UNESCO website :
www.unesco.org

● Public interested in UNESCO mandate

Statistics for June 2016 to June 2017
  • 38, 379 764 visits
  • 26, 763 513 pages viewed

Side-events at the World Heritage Committee

World Heritage Committee - Official Launch and promotion campaign

● Committee members
 State Parties
● Observers
NGOs
Site Managers
World media present

  • Around 2,000 participants from 193 countries
  •  5963 media coverage recorded during the 41COM
  • More than 2000 live connections on YouTube

Article on the Site Managers network in paper review

The World Heritage Review and/or World Heritage Paper Series 

● Public

  • More than 20 000 subscribers

Contact

For all contact, please also copy to wh-marketplace@unesco.org

Petya Totcharova
Head of Unit
Policy and Statutory Meetings Unit
World Heritage Centre      
p.totcharova@unesco.org

Ines Yousfi
Associate Project Officer
Policy and Statutory Meetings Unit
World Heritage Centre
i.yousfi@unesco.org

See Also (1)
Strategic objectives
  • Communities
  • Communication