Policy Compendium

3. "(...)

e) [The World Heritage Committee will] promote World Heritage through communication, education, research, training and public awareness strategies."

Paragraph 217

“States Parties are encouraged to raise awareness of the need to preserve World Heritage. In particular, they should ensure that World Heritage status is adequately marked and promoted on-site”.

Paragraph 219

“The World Heritage Committee encourages and supports the development of educational materials, activities and programmes.”

[The General Assembly adopted the Vision and Action Plan by Resolution 18 GA 11; the paragraph refers to the report]

9. "(…) Conservation and communication are complementary tasks. For World Heritage, increased awareness and knowledge of World Heritage objectives can increase commitment to conserve, engage with and support cultural and natural heritage sites (…)."

Synthesis based on relevant Committee decisions

At site-level, the World Heritage Committee encourages States Parties to organize awareness-raising activities for local population and surrounding communities, to mobilize their active participation in heritage conservation and management (based on Case law further to decisions on the State of Conservation).

Paragraph 264

“The Emblem (…) has fund-raising potential that can be used to enhance the marketing value of products with which it is associated. A balance is needed between the Emblem's use to further the aims of the Convention and optimize knowledge of the Convention worldwide and the need to prevent its abuse for inaccurate, inappropriate, and unauthorized commercial or other purposes.”

Paragraph 267

“States Parties to the Convention should take all possible measures to prevent the use of the Emblem in their respective countries by any group or for any purpose not explicitly recognized by the Committee. States Parties are encouraged to make full use of national legislation including Trade Mark Laws”.