2. "(…) The relationship between World Heritage and tourism is two way: tourism, if managed well, offers benefits to World Heritage properties and can contribute to cross-cultural exchange but, if not managed well, poses challenges to these properties (…);
Attachment A. Policy orientations: defining the relationship between World Heritage and tourism
Tourism is critical for World Heritage:
a. For States Parties and their individual properties,
i. to meet the requirement in the Convention to 'present' World Heritage;
ii. to realise community and economic benefits.
b. For the World Heritage Convention as a whole, as the means by which World Heritage properties are experienced by visitors travelling nationally and internationally,
c. As a major means by which the performance of World Heritage properties, and therefore the standing of the Convention, is judged,
i. many World Heritage properties do not identify themselves as such, or do not adequately present their Outstanding Universal Value;
ii. it would be beneficial to develop indicators of the quality of presentation, and the representation of the World Heritage brand.
d. As a credibility issue in relation to: i. the potential for tourism infrastructure to damage Outstanding Universal Value
i. the threat that World Heritage properties may be unsustainably managed in relation to their adjoining communities;
ii. sustaining the conservation objectives of the Convention whilst engaging with economic development;
iii. realistic aspirations that World Heritage can attract tourism."