Patrimonito's World Heritage Adventures
Patrimonito means 'small heritage' in Spanish and the character represents a young heritage guardian. Patrimonito has been widely adopted as the international mascot of the World Heritage Education Programme.
Patrimonito was created in 1995 by a group of Spanish-speaking students during a workshop at the 1st World Heritage Youth Forum held in Bergen, Norway. The young students designed Patrimonito on the basis of the World Heritage Emblem which symbolizes the interdependence of cultural and natural sites: the central square is a form created by people and the circle represents nature, the two being intimately linked; the emblem is round like the world and at the same time a symbol of protection.
Patrimonito Storyboard Competition
In 2002 a cartoon series entitled Patrimonito's World Heritage Adventures was launched where Patrimonito introduces World Heritage sites, the threats they are facing and proposes solutions to preserve them.
Storyboards were chosen following a competition among secondary school pupils to raise their awareness of the importance of World Heritage and their role in preserving it. The competition was organized by UNESCO on the occasion of the celebration of the 30th Anniversary of the World Heritage Convention in 2002. The award-winning storyboards are professionally animated and produced in CD-ROM format for global diffusion to schools and at World Heritage Youth events.
The cartoon films are based on storyboards made ‘by young people for young people' and selected during a Patrimonito Storyboard Competition. They are proving to be useful teaching support materials. They are becoming popular at events held by UNESCO.
Using the Patrimonito image
The purpose of the Patrimonito image is to popularize and promote awareness of World Heritage preservation and conservation as well as the activities of the Centre among young people. In line with this, the use of the Patrimonito image for personal, educational, cultural, non-profit, and non-commercial purposes should be encouraged.
Use of the Patrimonito character is regulated on the basic principles of copyright protection. The utilization of the character of Patrimonito requires prior authorization on the part of UNESCO World Heritage Centre.
Principles for using Patrimonito image
The Patrimonito image/name should be utilized for all projects substantially associated with the World Heritage Education Programme, its objectives and activities. The main criterion for approval should be the educational, scientific, cultural, or artistic value of the proposed product related to World Heritage principles and values.
A decision to approve the use of the Patrimonito image/name should be linked strongly to the quality and content of the product with which it is to be associated, not on the volume of products to be marketed or the financial return expected.
Approval should not routinely be granted to place the Patrimonito image/name on products that have no, or extremely little, educational value. Exceptions to this policy will be considered for special events, such as WH Education forums, training courses, seminars, workshops, meetings and conferences. Request for such uses should specifically document the manner in which the proposed use is expected to enhance World Heritage Education.
Any decision with respect to authorizing the use of the Patrimonito image/name must be completely unambiguous and in keeping with the explicit and implicit goals of World Heritage Education.
Except when authorized in accordance with these principles it is not legitimate for commercial entities to use the Patrimonito image/name directly on their own material to show their support for World Heritage.
Use of the Patrimonito image/name by other contracting parties should normally only be authorized when the proposed use relates directly to World Heritage Education. Requests accompanied by the recommendation and/or approval of the national authorities of the countries concerned should be considered for approval.