UNESCO's World Heritage Centre and Panasonic Corporation on 3 June announced a strategic partnership agreement to promote sustainable development through World Heritage conservation and environmental education for the next generation.
"This new partnership with Panasonic will strengthen our ability to accomplish our mission," said Irina Bokova, UNESCO Director General. "It's an excellent example of the teamwork that is required to promote thinking and action for the sustainable use of the Earth's resources and environment."
Under the two-year agreement commencing in June 2011, Panasonic will undertake communication and educational activities that promote the conservation of World Heritage sites and raise awareness of the 40th anniversary of the UNESCO World Heritage Convention in 2012.
The activities include Panasonic's sole sponsorship of "The World Heritage Special" to be aired on the National Geographic Channel in 183 countries and areas, as well as educational initiatives for the next generation that involve among other the provision of Panasonic's 3D-related audio-visual equipment to World Heritage sites and technical support. Site visits and various contests for children will also be held, sharing the importance of conservation with younger generations through real-life experience.
Panasonic has collaborated with the World Heritage Centre since 1995 on the publication of the World Heritage Calendar. The Centre is the Secretariat of the World Heritage Convention which leads the efforts to preserve cultural and natural heritage sites of outstanding universal value for future generations.