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African World Heritage Day Live Instagram Concert #MyAfricanHeritage

5 May 2021

In light of the multiple challenges currently being faced by the African continent, including the impact of climate change, the various ongoing regional armed conflicts and the global COVID-19 pandemic among others, Africans must ensure that their remarkable heritage is able to adapt and thrive in today's environment and build on its strength, creativity and richness to overcome these challenges. In recent times we have witnessed the extent to which the vibrant culture and the outstanding heritage of Africa are central for its resilience.

With the aim of sharing Africa’s resilience with the world and celebrating its exceptional culture, UNESCO will be organising a live concert on Instagram, featuring performances by artists from across the continent.

This initiative aims at raising young people’s awareness of the African Union’s theme for 2021 through the use of digital technologies and social networks, further engage Africans in the promotion and transmission of World Heritage in Africa, support and promote African artists at the international level and increase international visibility of African Heritage and the vibrancy of its culture.

A series of live performances will be organized by UNESCO in collaboration with the African World Heritage Fund in the afternoon of 5 May 2021. These sessions will feature different forms of artistic expression and will highlight the continent's cultural diversity. The artists, connected through their own Instagram accounts, will interpret the African Union’s theme for 2021: “Arts, Culture and Heritage: Levers for Building the Africa We Want”, through their live performances to transmit the power of the arts as a positive driver for change and a lever to build the Africa we want.

The live performances will start at 15h (CET) on May 5 and run throughout the day. They will end with a musical session at 19h (CET).

Dela Botri - watch on instagram

Zakaria Gnaoui - watch on instagram

Dj Jeunelio - watch on instagram

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Wednesday, 5 May 2021

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