Tourism and Culture Fostering Sustainable Development and Intercultural Dialogue
This international conference will explore new models for collaboration between the European Union and China focused on World Heritage. This one-day event will showcase the EU co-funded UNESCO / National Geographic "World Heritage Journeys in the EU" project. The conference will go beyond the theoretical partnership models for tourism and culture to demonstrate how World Heritage sites can increase their visibility and improve their touristic offer by setting trans-regional itineraries. It will present practical innovations in terms of an integrated approach to sustainable tourism development, joint governance of routes between WH sites, etc. It will also look at how EU and China’s World Heritage sites are leveraging sustainable tourism to enhance the conservation and promotion of World Heritage sites and enhance growth and wellbeing of local communities.
High-level remarks followed by moderated panel discussions
Participants (excluding high-level participation):
- Heads of European heritage agencies and heads of tourism boards
- Selected mayors and site managers from the UNESCO World Heritage Journeys project, which involves 34 World Heritage sites across the EU.
- Selected Chinese World Heritage sites.
- Policymakers (ministries, regional authorities)
- Tourism stakeholders.
English, French and Chinese simultaneous translation will be provided
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