Patrimonito’s World Heritage Adventure cartoon series is a flagship activity carried out under the World Heritage Education Programme since 2002.
The cartoon series aim to raise the awareness of the importance of Heritage preservation among the youth, through a “By young people, For young people” approach, inviting them to convey the message of World Heritage preservation to their peers.
So far, 13 episodes of Patrimonito’s World Heritage Adventure have been produced.
By creating storyboards through national and international competitions, young people introduce a World Heritage site, present the threats and challenges it is facing, and offer solutions to preserve it.
The main character used to create them is “Patrimonito”, which means 'small heritage' in Spanish and represents a young heritage guardian.
Selected storyboards are then professionally produced as an episode of the cartoon series and disseminated over the world to State Parties, UNESCO Associated Schools Project Network (ASPnet), youth NGOs and at all sorts of UNESCO events. The cartoons are also available to the greater public on UNESCO World Heritage Website (at http://whc.unesco.org/en/patrimonito/) and UNESCO social media channels.
If funds are available, the following timeline for the planning and implementation, can be envisaged:
UNESCO is committed to empowering youth and ensuring that their voices are heard. The Organization is guided in this by an Operational Strategy on Youth (2014-2021). Through this project, we are encouraging the active participation of youth, and the integration of youth concerns and issues into the awareness-raising activities carried out under the World Heritage Education Programme
An estimated overall extrabudgetary funding of USD 90,000 is needed for the implementation of one episode of the Patrimonito’s World Heritage Adventures Cartoon. These funds will cover the development of film production, including designing, producing, copyright for sounds tracks/music as well as images; translation into 6 official UNESCO languages, and the production into DVD and posters; the fund will also cover the coordination fee for the overall work on administrative and technical support.
A communication & visibility plan will be developed in consultation with the donor(s) and will include (but not limited to) the options below:
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Visibility material |
Placement / Event |
Outreach |
Audience |
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Article on the Homepage |
Donor's |
WHC website: whc.unesco.org |
Public Statistics for 2016: 13.340.000 |
9.735.000 41.650.000 pageviews |
|
|
Reports to the World Heritage Committee |
Donor's |
42nd session of the World Heritage Committee session (June/July 2018) |
World Heritage Committee members, Observers, NGOs, Site Managers, press |
Approx. 2.000 participants from 193 countries |
|
|
Reports to the World Heritage Committee |
Donor's |
43rd session of the World Heritage Committee session (June/July 2019) |
World Heritage Committee members, Observers, NGOs, Site Managers, press |
Approx. 2.000 participants from 193 countries |
|
|
Social media promotion |
Donor's |
UNESCO official social media channel, including Twitter, Youtube, Facebook, Wechat, Weibo etc. |
Public |
Approx. 30.000 targeted subscribers |
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For all contact, please also copy to wh-marketplace@unesco.org
Sonia Zerroualy
Project Officer
Policy and Statutory Meetings Unit
World Heritage Centre
s.zerroualy@unesco.org
Ines Yousfi
Associate Project Officer
Policy and Statutory Meetings Unit
World Heritage Centre
i.yousfi@unesco.org