In connection with the 30th anniversary of the adoption of the World Heritage Convention, the UNESCO Associated Schools Project Network (ASPnet) and the UNESCO World Heritage Centre invited Gruppo Alcuni (Italy), a communication group specializing in animated cartoons, to host the 4th International World Heritage Education Workshop on ‘Mobilizing Young People for World Heritage' in Treviso/Venice (Italy), from 12 to 15 November 2002. The workshop was supported by the Norwegian Agency for Development Cooperation (NORAD).