5. Policies Regarding COMMUNICATION
5.3. World Heritage emblem
Operational Guidelines
Extract
Paragraph 264
“The Emblem (…) has fund-raising potential that can be used to enhance the marketing value of products with which it is associated. A balance is needed between the Emblem's use to further the aims of the Convention and optimize knowledge of the Convention worldwide and the need to prevent its abuse for inaccurate, inappropriate, and unauthorized commercial or other purposes.”| Date year: | 2019 |
| Source: | OG Operational Guidelines for the Implementation of the World Heritage Convention (WHC.19/01 - 10 July 2019) |
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