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World Heritage
POLICY COMPENDIUM

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5 - Policies Regarding COMMUNICATION

5.3 - World Heritage emblem

Paragraph 264

“The Emblem (…) has fund-raising potential that can be used to enhance the marketing value of products with which it is associated. A balance is needed between the Emblem's use to further the aims of the Convention and optimize knowledge of the Convention worldwide and the need to prevent its abuse for inaccurate, inappropriate, and unauthorized commercial or other purposes.”
Theme:  5.3 - World Heritage emblem
Source:  OG Operational Guidelines for the Implementation of the World Heritage Convention (WHC.17/01 - 12 July 2017)

5 - Policies Regarding COMMUNICATION

5.3 - World Heritage emblem

Paragraph 267

“States Parties to the Convention should take all possible measures to prevent the use of the Emblem in their respective countries by any group or for any purpose not explicitly recognized by the Committee. States Parties are encouraged to make full use of national legislation including Trade Mark Laws”.

Theme:  5.3 - World Heritage emblem
Source:  OG Operational Guidelines for the Implementation of the World Heritage Convention (WHC.17/01 - 12 July 2017)
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