On Friday, 27 August 2004, UNESCO Director-General Koïchiro Matsuura and Nippon Hoso Kyokai (NHK) President Katsuji Ebisawa held a public signing ceremony at NHK Headquarters in Tokyo, Japan to seal their new partnership agreement.

Through the Heritage Images Archives Initiative, NHK is offering to contribute to the documenting and safeguarding of tangible and intangible cultural heritage, and of natural heritage, in order to ensure transmission of knowledge between generations and promote cultural diversity.

In the first joint project under the partnership, NHK will produce digital, high definition short TV documentaries on heritage. In the long term, these documentaries are expected to cover all World Heritage sites, as well as all cultural expressions and spaces protected by the International Convention for the Safeguarding of the Intangible Cultural Heritage.