Each partnership involving the private sector is a unique endeavour. First and foremost a partnership is an arrangement whereby all partners pool their competencies and commitments in a jointly managed venture where benefits and losses are equally shared. It combines the skills and expertise of the private sector with the World Heritage Convention's legitimacy and the Centre's knowledge of conservation issues. How do partners participate?
Development and implementation of projects
Ensuring that World Heritage sites sustain their outstanding universal value is an increasingly challenging mission in today’s complex world, where sites are vulnerable to the effects of uncontrolled urban development, unsustainable tourism practices, neglect, natural calamities, pollution, political instability, and conflict. The World Heritage Centre cannot do the work that needs to be done to preserve these important World Heritage sites without the commitment of individuals and institutions, big and small, throughout the world.
In addition to sites on the List of World Heritage in Danger, World Heritage Programmes particularly in need of attention are: earthen architecture, forests, modern heritage, small island developing states, marine programme, sustainable tourism, World Heritage cities and education.
World Heritage Promotion
Heightening public awareness
In order to reach the largest public possible, partners relay the message about World Heritage values through promotion and greater visibility.
Partnerships have vastly contributed to raising awareness about World Heritage - especially among young people - and to mobilizing resources for the conservation of Wolrd Heritage.
Partners participate in Special World Heritage events and press conferences, Information campaigns through television and oterh media, Production and distribution of publications, Supplying World Heritage imagery, World Heritage exhibitions
Mobilization of Resources
Sharing of know-how, expertise and technique
Expertise acquired is one of the main resources derived from partners. Common partnership activities include providing training, equipment and staff.
Contribution for the World Heritage Fund, Financing of activities, Fundraising
Partners can directly contribute to the World Heritage Fund to support UNESCO's action or help finance a project implemented by the World Heritage Centre.
World Heritage Partnerships for Conservation Initiative (PACT) World Heritage Centre UNESCO, Paris, France