One of the greatest challenges we face today is protecting the Earth’s natural resources for generations to come and placing preservation at the heart of agendas for sustainable development. And the key to sensitizing the public to the importance of World Heritage preservation begins with educating young people. By learning about World Heritage sites, the history and traditions of their own and other cultures, ecology, and the importance of protecting biodiversity, they learn from any early age to value the Earth's natural resources – and the importance of protecting them.
Panasonic, one of the world’s leading electronics companies, has been working with the World Heritage Centre since 1995. Building on a long-standing partnership of publishing and disseminating World Heritage Calendars, Panasonic took a great step forward in 2011 to deepen the joint efforts to support sustainable development through World Heritage conservation and education, especially in reaching out to young people.
Leveraging Panasonic’s visual technologies and global reach, this partnership has helped raise awareness of the importance of cultural heritage and environmental preservation by supporting the UNESCO Young People's World Heritage Education (WHE) Programme. Launched in 1994, the WHE Programme seeks to encourage and enable tomorrow's decision-makers to participate in heritage conservation and to respond to the continuing threats facing our heritage.
“The partnership between UNESCO and Panasonic is
a partnership for change, a partnership for a better future.”
Irina Bokova, Director-General of UNESCO
Activities on the ground
The partnership between Panasonic and the World Heritage Centre is two-fold – promoting World Heritage and sustainable development through a global communication campaign and supporting educational activities of the World Heritage Centre. The partnership seeks to raise awareness about sustainable development worldwide, especially among young people, reaching out to the public via television and the press.
Under the “umbrella” of Panasonic Kids School, the company boasts a wide range of educational programmes for young people, giving pupils the opportunity to learn about climate change and protecting our planet in easy-to-understand and playful ways. For the Eco Picture Diary Contest, children are asked to write down and illustrate the actions they have taken during the day to protect their environment, and tell how they propose to do even more. As part of the global Eco Learning Programme, children visit selected World Heritage sites to appreciate them first-hand.
Panasonic’s sponsorship of The World Heritage Special, aired on the National Geographic Channel, has brought awareness of World Heritage into homes and schools in 183 countries. A series of television commercials aired worldwide and related to the company's Green Plan 2018 features World Heritage sites and highlights the need to preserve them.
Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates around 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at panasonic.net.
Partnerships / Activities (4)
- Private Sector partners for World Heritage meet in Bonn during 39th Committee session Thursday, 9 July 2015
- UNESCO and Panasonic inspire pupils in Fujian, China, to become ambassadors of World Heritage protection Tuesday, 3 February 2015
- Panasonic World Heritage 2015 Calendar in paper, online and tablet PC app formats now available Monday, 22 December 2014
- The Government of Indonesia, UNESCO, and Panasonic Jointly Launched the LED Lighting Installment in Prambanan Temple Compounds Friday, 19 December 2014
- Panasonic hosts event for environmental education at Budapest World Heritage site Monday, 15 December 2014
- Young leaders film World Heritage sites at Media Communication Training Workshop in Gyeongju, Republic of Korea Tuesday, 21 October 2014
- Panasonic hosts event for environmental education at Ogasawara Islands World Heritage site Tuesday, 5 August 2014
- Panasonic World Heritage 2014 Calendar in paper, online and tablet PC app formats now available Thursday, 12 December 2013
- 28 students from 11 countries recognized at UNESCO for their work on preserving the environment Wednesday, 11 December 2013
- UNESCO and Panasonic renew strategic partnership agreement Tuesday, 18 June 2013
- Panasonic World Heritage 2013 Calendar released in paper, online and tablet PC app formats Thursday, 6 December 2012
- Panasonic organizes UNESCO World Heritage Eco Learning event for Hanoi secondary school students Friday, 10 August 2012
- Panasonic Eco Picture Diary Global Contest Ceremony held at UNESCO Headquarters Thursday, 9 February 2012
- Panasonic sponsors The World Heritage Special on National Geographic Channel in 183 countries Friday, 2 December 2011
- UNESCO and Panasonic partner to promote World Heritage conservation and environmental education Friday, 3 June 2011
- World Heritage Partnerships for Conservation panel discussion 02-Jul-2015-02-Jul-2015
- China World Heritage Media Communication Training Workshop 01-Feb-2015-05-Feb-2015
- World Heritage Media/Communication Training Workshop: Passing the Culture Message (Korea) 09-Oct-2014-13-Oct-2014
- World Heritage Media/Communication Training Workshop: Passing the Culture Message 08-Dec-2013-13-Dec-2013
- Eco Picture Diary Global Contest Ceremony 08-Feb-2012
- Ceremonial launch of the World Heritage Convention 40th anniversary year 30-Jan-2012-30-Jan-2012