One of the greatest challenges we face today is protecting the Earth’s natural resources for generations to come and placing preservation at the heart of agendas for sustainable development. And the key to sensitizing the public to the importance of World Heritage preservation begins with educating young people. By learning about World Heritage sites, the history and traditions of their own and other cultures, ecology, and the importance of protecting biodiversity, they learn from any early age to value the Earth's natural resources – and the importance of protecting them.
Panasonic, one of the world’s leading electronics companies, has been working with the World Heritage Centre since 1995. Building on a long-standing partnership of publishing and disseminating World Heritage Calendars, Panasonic took a great step forward in 2011 to deepen the joint efforts to support sustainable development through World Heritage conservation and education, especially in reaching out to young people.
Leveraging Panasonic’s visual technologies and global reach, this partnership has helped raise awareness of the importance of cultural heritage and environmental preservation by supporting the UNESCO Young People's World Heritage Education (WHE) Programme. Launched in 1994, the WHE Programme seeks to encourage and enable tomorrow's decision-makers to participate in heritage conservation and to respond to the continuing threats facing our heritage.
“The partnership between UNESCO and Panasonic is
a partnership for change, a partnership for a better future.”
Irina Bokova, Director-General of UNESCO
Activities on the ground
The partnership between Panasonic and the World Heritage Centre is two-fold – promoting World Heritage and sustainable development through a global communication campaign and supporting educational activities of the World Heritage Centre. The partnership seeks to raise awareness about sustainable development worldwide, especially among young people, reaching out to the public via television and the press.
Under the “umbrella” of Panasonic Kids School, the company boasts a wide range of educational programmes for young people, giving pupils the opportunity to learn about climate change and protecting our planet in easy-to-understand and playful ways. For the Eco Picture Diary Contest, children are asked to write down and illustrate the actions they have taken during the day to protect their environment, and tell how they propose to do even more. As part of the global Eco Learning Programme, children visit selected World Heritage sites to appreciate them first-hand.
Panasonic’s sponsorship of The World Heritage Special, aired on the National Geographic Channel, has brought awareness of World Heritage into homes and schools in 183 countries. A series of television commercials aired worldwide and related to the company's Green Plan 2018 features World Heritage sites and highlights the need to preserve them.
Panasonic Corporation is one of the largest manufacturers of electronic products in the world, comprised of over 634 companies. The company has pledged that it will practice prudent, sustainable use of the earth's natural resources and work towards the protection of the environment. In honour of the company’s 100th anniversary, Panasonic is seeking recognition as a “Green Innovation Company” by 2018.
Partnerships / Activities (3)
- Panasonic hosts event for environmental education at Ogasawara Islands World Heritage site Tuesday, August 5, 2014
- Panasonic World Heritage 2014 Calendar in paper, online and tablet PC app formats now available Thursday, December 12, 2013
- 28 students from 11 countries recognized at UNESCO for their work on preserving the environment Wednesday, December 11, 2013
- UNESCO and Panasonic renew strategic partnership agreement Tuesday, June 18, 2013
- Panasonic World Heritage 2013 Calendar released in paper, online and tablet PC app formats Thursday, December 6, 2012
- Panasonic organizes UNESCO World Heritage Eco Learning event for Hanoi secondary school students Friday, August 10, 2012
- Panasonic Eco Picture Diary Global Contest Ceremony held at UNESCO Headquarters Thursday, February 9, 2012
- Panasonic sponsors The World Heritage Special on National Geographic Channel in 183 countries Friday, December 2, 2011
- UNESCO and Panasonic partner to promote World Heritage conservation and environmental education Friday, June 3, 2011
- Eco Picture Diary Global Contest Ceremony Feb 8, 2012
- Ceremonial launch of the World Heritage Convention 40th anniversary year Jan 30, 2012-Jan 30, 2012