The year began with coverage of sites such as Sian Kaan in Mexico and the Everglades in the USA. Other sites including the Atoll of Aldabra (Seychelles), Sundarbans (Bangladesh/India), Shiretoko (Japan), and the Peninsula Valdez (Argentina) should be the focus of this year's campaign.
The partnership, implemented over a period of three years, has also generated support for the site of Tubbataha (Philippines) through an online auction organized by Jaeger-LeCoultre. In addition, a new version of the online component of the media campaign was launched in time for redesign and integration of the IHT and NYT internet sites. Jaeger-LeCoultre funding for the Programme will also enable the World Heritage Centre to carry out projects in support of Marine site preservation in 2010.