Patrimonito

Using the Patrimonito image

The purpose of the Patrimonito image is to popularize and promote awareness of World Heritage preservation and conservation as well as the activities of the Centre among young people. In line with this, the use of the Patrimonito image for personal, educational, cultural, non-profit, and non-commercial purposes should be encouraged.

Use of the Patrimonito character is regulated on the basic principles of copyright protection. The utilization of the character of Patrimonito requires prior authorization on the part of UNESCO World Heritage Centre.

Principles for using Patrimonito image

The Patrimonito image/name should be utilized for all projects substantially associated with the World Heritage Education Programme, its objectives and activities. The main criterion for approval should be the educational, scientific, cultural, or artistic value of the proposed product related to World Heritage principles and values.

A decision to approve the use of the Patrimonito image/name should be linked strongly to the quality and content of the product with which it is to be associated, not on the volume of products to be marketed or the financial return expected.

Approval should not routinely be granted to place the Patrimonito image/name on products that have no, or extremely little, educational value. Exceptions to this policy will be considered for special events, such as WH Education forums, training courses, seminars, workshops, meetings and conferences. Request for such uses should specifically document the manner in which the proposed use is expected to enhance World Heritage Education.

Any decision with respect to authorizing the use of the Patrimonito image/name must be completely unambiguous and in keeping with the explicit and implicit goals of World Heritage Education.

Except when authorized in accordance with these principles it is not legitimate for commercial entities to use the Patrimonito image/name directly on their own material to show their support for World Heritage.

Use of the Patrimonito image/name by other contracting parties should normally only be authorized when the proposed use relates directly to World Heritage Education. Requests accompanied by the recommendation and/or approval of the national authorities of the countries concerned should be considered for approval.