Today, over 40 sites are inscribed on the World Heritage List specifically for their exceptional marine values. They are considered the “Crown Jewels of the Ocean” and cover about a quarter by area of all 6,000 marine protected areas on the planet. Multiple stressors are threatening the conservation of exceptional marine sites throughout the world. Inscription on the World Heritage List is only one step toward safeguarding these marine treasures for future generations. It is crucial to ensure that all marine sites have an effective management system in place that adequately protects their outstanding universal value.
Jaeger-LeCoultre’s commitment to sustainable development and the preservation of the unique natural setting of regions that are home to many rare and endangered plant or animal species is expressed through its long-standing partnership with the World Heritage Centre. The Swiss luxury watch manufacturer has initiated activities with the Centre to raise awareness about marine conservation and assist with the preservation of these exceptional ocean places.
Actions on the ground
In 2008, Jaeger-LeCoultre and their media partner, the International Herald Tribune (IHT) created a media campaign – called "Tides of Time" – designed to protect exceptional natural marine sites by raising awareness about them. Eight times a year, the IHT prints a full-page supplement about the Marine World Heritage sites and the potential of the World Heritage Convention for ocean conservation. Interviews with site managers and their teams bring an international dimension to their day-to-day conservation challenges. A dedicated online element also runs on nytimes.com: the Tides of Time videos, interviews, and multimedia slideshows are presented through an interactive, expandable banner called a Nano-site. Through their communication network, Jaeger-LeCoultre regularly increases the visibility of World Heritage sites that need urgent action and initiates online auctions to raise funds to help those sites. To celebrate their partnership with the UNESCO World Heritage Centre, Jaeger-LeCoultre created a unique watch, with the name “Tides of Time” engraved on the back, to be sold at auctions.
The Tides of Time print and on-line media campaign, sponsored by Jaeger-LeCoultre in the International Herald Tribune, offers exceptional visibility to the cause of conserving the marine World Heritage. Thanks to this partnership, this message has been able to reach an extremely wide public. In addition, Jaeger-LeCoultre’s financial contributions to the World Heritage Centre have allowed the recruitment of an ocean conservation specialist to manage the World Heritage Marine Programme. Annual auctions, organized by Jaeger-LeCoultre, have provided direct financial benefits to several World Heritage sites, including Tubbataha Reefs Natural Park, Malpelo Fauna and Flora Sanctuary, and Puerto Princesa Subterranean River National Park.
Since 1833 Jaeger-LeCoultre has been manufacturing high-end timepieces in the Vallee de Joux, Switzerland. Guided by time-honored know-how and a constant quest for technical perfection, the master watchmakers and engineers in the Manufacture craft each and every watch with the same passion. Building on a vast heritage encompassing 1,231 calibres and 398 registered patents and iconic watches such as the legendary Reverso, Jaeger-LeCoultre remains the reference in high-end watchmaking.
About the International Herald Tribune
The International Herald Tribune (IHT) creates, collects and distributes world news, information, entertainment and opinion of the highest journalistic integrity. Read by opinion leaders and decision-makers, it is trusted and enjoyed in all corners of the globe.
The IHT, which will be rebranded as the International New York Times later this year, combines the extensive resources of its own correspondents with those of the Times. It continues to expand the reach of its authoritative journalism through the newspaper, which is printed at 40 sites throughout the world and is for sale in more than 160 countries and territories, on the Web, in App and on and mobile devices. Based in Paris since 1887, the IHT is owned by The New York Times Company.
- Cocos Island National Park receives exceptional donation from Jaeger-LeCoultre Friday, November 29, 2013
- Managing Marine World Heritage: Our Crown Jewels of the Ocean Thursday, October 17, 2013
- Jaeger-LeCoultre auction benefits Brazilian Atlantic Islands: Fernando de Noronha and Atol das Rocas Reserves Friday, June 14, 2013
- Marine World Heritage: The Crown Jewels of the Ocean event calls for support of marine sites Friday, February 8, 2013
- Jaeger-LeCoultre auction benefits Puerto-Princesa Subterranean River National Park Thursday, March 22, 2012
- Marine Programme - Newsletter January 2012 Friday, December 23, 2011
- Tides of Time Partners Renew Commitment to Marine World Heritage until 2014 Thursday, June 30, 2011
- Jaeger-LeCoultre auction proceeds support Malpelo Fauna and Flora Sanctuary Wednesday, May 4, 2011
- Strengthening the Crown Jewels of the Ocean Monday, December 20, 2010
- 'Tides of Time Archive' now available online Monday, December 20, 2010
- Jaeger-LeCoultre affirms commitment to marine conservation at Global Conference on Oceans Thursday, May 6, 2010
- Jaeger-LeCoultre auction proceeds support Sundarbans National Park Thursday, April 22, 2010
- Jaeger-LeCoultre launches its second online auction for the preservation of World Heritage sites Wednesday, March 10, 2010
- Jaeger-LeCoultre and the International Herald Tribune continue to support the World Heritage Marine Programme Friday, June 26, 2009
- Tubbataha Reef Marine Park in the Philippines receives £13,540 from an auction organized by Jaeger-LeCoultre Friday, March 20, 2009
- Jaeger-LeCoultre watch to be auctioned for World Heritage preservation Thursday, February 12, 2009
- Jaeger-LeCoultre and International Herald Tribune provide support to World Heritage Marine Programme Friday, September 12, 2008
- Second global World Heritage marine site managers meeting Oct 18, 2013-Oct 20, 2013
- Events at UNESCO and Jaeger-LeCoultre’s Paris Boutique to mobilize support for Marine World Heritage: The Crown Jewels of the Ocean Feb 7, 2013
- Ceremonial launch of the World Heritage Convention 40th anniversary year Jan 30, 2012-Jan 30, 2012
- World Heritage Marine Site Managers Meeting, Honolulu, Hawai‘i (United States of America) Dec 1, 2010-Dec 3, 2010
- Marine World Heritage Exhibit at Expo 2010, Shanghai (China) Sep 6, 2010-Sep 8, 2010
- Jaeger-LeCoultre auction for India’s Sundarbans National Park Mar 18, 2010
- Jaeger-LeCoultre watch to be auctioned for World Heritage preservation. Feb 16, 2009