International Herald Tribune
From its debut on October 4, 1887 the International New York Times (INYT) has brought the world's most compelling news to a global audience, setting the agenda for the global conversation. The INYT is the leading international newspaper for opinion leaders and decision-makers. It combines the extensive resources of its own correspondents with those of The New York Times, is printed in more than 40 sites throughout the world and sold in more than 180 countries. The INYT is owned by The New York Times Company.
In 2008, Jaeger-LeCoultre and their media partner, the INYT created a media campaign – called "Tides of Time" – designed to protect exceptional natural marine sites by raising awareness about them. Eight times a year, the INYT prints a full-page supplement about the Marine World Heritage sites and the potential of the World Heritage Convention for ocean conservation. Interviews with site managers and their teams bring an international dimension to their day-to-day conservation challenges. A dedicated online element also runs on nytimes.com: the Tides of Time videos, interviews, and multimedia slideshows are presented through an interactive, expandable banner called a Nano-site. Through their communication network, Jaeger-LeCoultre regularly increases the visibility of World Heritage sites that need urgent action and initiates online auctions to raise funds to help those sites. To celebrate their partnership with the UNESCO World Heritage Centre, Jaeger-LeCoultre created a unique watch, with the name “Tides of Time” engraved on the back, to be sold at auctions.
The Tides of Time print and on-line media campaign, sponsored by Jaeger-LeCoultre in the International New York Times, offers exceptional visibility to the cause of conserving marine World Heritage. Thanks to this partnership, this message has been able to reach an extremely wide public. In addition, Jaeger-LeCoultre’s financial contributions to the World Heritage Centre have allowed the recruitment of an ocean conservation specialist to manage the World Heritage Marine Programme. Annual auctions, organized by Jaeger-LeCoultre, have provided direct financial benefits to several World Heritage sites, including Tubbataha Reefs Natural Park, Malpelo Fauna and Flora Sanctuary, Puerto Princesa Subterranean River National Park, Brazilian Atlantic Islands: Fernando de Noronha and Atol das Rocas Reserves and Cocos Island National Park.