The two-year partnership signed between Panasonic and the World Heritage Centre in June 2011 aims to promote sustainable development and increase environmental awareness. In addition to the World Heritage Eco Learning Programme dedicated to teaching the next generation about the importance of heritage preservation using 3D-related audiovisual equipment and technical support, site visits and contests, activities include Panasonic’s sole sponsorship of The World Heritage Special, which is aired on the National Geographic Channel in 183 countries and regions. A series of Panasonic advertisements related to Panasonic Green Plan 2018 featuring World Heritage sites are also aired on Bloomberg television in 98 countries. This includes satellite TV (Globo Sat), terrestrial TV (TV Bandeirantes) in Brazil, Zee TV and General entertainment Channel in India and RCTI/Trans TV/Metro/TV One in Indonesia. Brand ambassadors include English soprano Sarah Brightman, Indian actress Dia Mirza and Brazilian football player Neymar da Silva Santos. These advertisements introduce environmental initiatives and corporate principles on the environment, and are also disseminated around the world through local media and international press such as Bloomberg Businessweek and Newsweek magazines.

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