The Tides of Time programme, initiated in 2008 through a partnership with Jaeger-LeCoultre and the International Herald Tribune, has entered its second year.
The year began with coverage of sites such as Sian Kaan in Mexico and the Everglades in the USA. Other sites including the Atoll of Aldabra (Seychelles), Sundarbans (Bangladesh/India), Shiretoko (Japan), and the Peninsula Valdez (Argentina) should be the focus of this year's campaign.
The partnership, implemented over a period of three years, has also generated support for the site of Tubbataha (Philippines) through an online auction organized by Jaeger-LeCoultre. In addition, a new version of the online component of the media campaign was launched in time for redesign and integration of the IHT and NYT internet sites. Jaeger-LeCoultre funding for the Programme will also enable the World Heritage Centre to carry out projects in support of Marine site preservation in 2010.