From 23 to 24 May 2014, the UNESCO World Heritage Centre in collaboration with the Beijing Zhongkun Investment Group organized the workshop “Strengthening South-South collaboration on World Heritage and Sustainable Tourism” in Hongcun Village, China.

Hongcun Village is one of the Ancient Villages in Southern Anhui inscribed on the World Heritage List in 2000. The event gathered World Heritage site managers and practitioners from Cape Verde, China, Germany, India, Kenya, Laos, South Africa and Zambia, including international experts, representatives from international organizations and relevant business associations.

The meeting was divided into three interactive sessions where the participants shared experiences and explored new ideas in terms of sustainable tourism management and World Heritage conservation.

The key outcomes included: 

  • The sharing of international good practice approaches and capacity-building tools to promote, recognize and incentivize sustainable tourism practices and products at and around World Heritage sites
  • Exploring new ideas and trends in terms of visitation, connectivity
  • Highlighting the importance of World Heritage stakeholders to work together to achieve the goals of sustainable tourism at and around World Heritage sites and what can be achieved
  • Identifying potential areas for international cooperation and partnerships and how UNESCO and Zhongkun Group can leverage the new capacity-building facility for promoting south-south cooperation in Hong Village to build on the results of the workshop

The meeting included a technical tour of Hongcun Village and the unveiling ceremony of the UNESCO/Zhongkun Group Training Facility for World Heritage Conservation and Sustainable Tourism. The workshop was organized within the framework of the UNESCO World Heritage and Sustainable Tourism Programme and was the inaugural event associated with the partnership with the Zhongkun Group.

For more information, please contact Peter DeBrine ( of the Sustainable Tourism Programme, UNESCO World Heritage Centre.